Free Idea: Use ChaCha's structure for disaster relief

On the drive up to Seattle a few weeks ago, Cindy and Sarah Dopp and I were playing with ChaCha and wondering how they make money. Around here we all go “What’s your business model” right away… and then snicker.

So I think I might just have figured it out. Do it for free for a bit with your VC money and show how it works. Then, sell “Enterprise ChaCha” or something like it, to a big institution. (I was looking at Indiana University‘s page about it.) You’d sell the structure and the setup, and the institution creates its own number (and password or validation system) and pools its own experts. So, sell it to Exxon or something for its corporate librarians and geologists. Or to the military, obviously. Here is the military’s answer to its perpetual search for AI. “Human assisted search”.

Anyway, this could also work for disaster relief, because it’s ideal for situations that change very rapidly. I was looking at Jon’s empty wiki and thinking, well aside from all the problems with the whole idea of that, which I won’t go into, might a Twitter feed be better? I thought of myself on the 2nd floor of the Astrodome after Katrina, gathering and putting out information that was extremely up to date, and how quickly things changed on the ground. Would I want a wiki for it? (I tried. It is hopeless without a core of people already trained to use one and to work together with one.) Maybe I wouldn’t want one. Maybe a feed would be better. Page back through the “2nd floor astrodome” Twitter feed and see what’s up. Combine many different channels of all the people at various stations in the Astrodome and you’d know who says what is true, right in the moment.

But even better — a private setup for a ChaCha-like thing. You get 100 people together to monitor and answer questions and you would have an instant backup, fit for the general of an army. Or fit for a reporter on the ground in a rough situation. I think of how I combed google news all day long for the Back to Iraq guy back in like 2003 and emailed him updates on whatever was going on or being bombed in the area near him. How much better, if he could have called a phone number like ChaCha’s, and tapped into a network of people like me. Someone would have texted him back the information he wanted within minutes. And if there were sort of a combination of Ning and ChaCha, you’d be able to set up your own information broker network and invite people to join it.

The Red Cross should be using this (okay, maybe in 20 years if they can get it together that fast). But, I offer the idea up to whatever nonprofits or disaster relief workers can use it.